Perpetua vs. Liz's methodology

Similarities:

Differences:

• Start with ~50 keywords

• Modify bids based on performance

• Boost top performers

• Do keyword harvesting regularly

• No "Test" & "Proven" campaign breakouts

• The Broad/Phrase/Exact breakouts are done at the Ad Group Level instead of at the Campaign Level

• Look-back windows (7 days vs 14 days)

• How we figure out new bid (not based on CPC)

Pros of Perpetua

• Integrated tACOS view

• Can quickly create Sponsored Brands and Sponsored Display campaigns

• Can be adapted closer to PLM/Liz methodology

• Day-parting optimizations are quite easy to implement

Cons of Perpetua

• Pricey for new sellers

• Less flexible in terms of campaign setup

• Sometimes the platform doesn't have full functionalities for newly released features

How can we partner up?

• Work together to create the Sponsored Brands & Sponsored Campaigns course modules that are missing
  

• Get & stay involved in the community as the PPC expert and run monthly live streams
  

• Create a new advanced PPC section on "Automation & Efficiency" where we teach them how to use Perpetua & custom dashboards if they want to save time and effort, while getting great results
  

• Present a fantastic offer for students to leverage Perpetua on a semi-self-service way, where they would...
  
  1) save money (vs what Perpetua charges)
  2) have someone oversee their campaigns
  3) provide them with Slayy Digital Dashboards
  

• For those who want full service + external search, bring them on as a client
  

how would the economics work

Spend
$1,000
$5,000
$10,000
$15,000
$20,000

Perpetua
$250
$250
$550
$550+$450
$550+$600

Slayy
$99
$150
$450
$700
$800

Savings
$151/mo
$100/mo
$100/mo
$300/mo
$350/mo

Self-Service Includes: Optimization support, custom dashboard

Done-With-You Includes: Full setup & management by Slayy Digital for 3 months for $1,000/mo. and then self-service.

Full-Service Includes: Full setup & management by Slayy Digital for Amazon PPC & Search Campaigns. Pricing varies depending on size.

Special Self-Service pricing only for PLM students

what's in it for PLM?

PLM gets commission of:
1% of all student spend on a self-service & done-with you model, and 2% of all student spend on full-service model.

Note: Target would be to have 100 students on a self-service / done-for-you models and 10-15 on a full service model.

PLM gets PPC community support
Ideally, compensated as a PLM coach

PLM gets additional course content
Ideally, compensated as content contributor